G.A.R.B.O. | Press and Pr

Garbo could simply be translated in English as “Tact”, but it is more than that, it is an evocative term that encompasses many different meanings such as grace and sophistication, belle époque and new wave. Garbo represents an elegant behavior and is a synonym of courtesy and kindness.The G.A.R.B.O. Communication & Events brand is born in 2010 from the partnership of Roberta Sarchi and Ilaria Soldini and operates in the communication industry. The Studio finds its origins in the organization of events for design locations and develops its business in the realm of PR and communication. The agency’s goal is to serve a wide range of clients, focusing however on those belonging to the luxury industry in its various forms (hotellerie, design, fashion, beauty, dining, night life). It offers a package of integrated services that aims to enhance and strengthen the client’s visibility on their reference market. Our services are developed in order to satisfy all clients with high expectations that need their company’s promotion and communication profile to be orchestrated and cured in its totality. G.A.R.B.O. will therefore serve both the well established companies, in need of a non conventional and personalized communication service, as well as smaller growing companies in need of placing themselves on the market.

One of the agency’s strenghts certainly finds its roots in the complementary professional backgrounds of the two founding partners.
•Roberta Sarchi, after a long experience in the field of Entertainment as a professional dancer and choreographer, has been working in the Public Relations, Events and Communication industry for about 10 years. These activities were at first focused mainly on the music world; secondly she moved to the hotel business, paying strong attention to its design, fashion and luxury aspects.
•Ilaria Soldini acquired during her studies a solid knowledge of marketing and corporate economics, which she applied to the Art, Culture and Communication industry during her work and professional development.
G.A.R.B.O. can offer a wide range of integrated services thanks to its horizontal structure: for each of its “ad-hoc” projects, the agency has a network of trusted professionals (graphic designer, sound designer, dj’s, musicians, artists, fotographers, stylists and coolhunters) that constantly interact with the studio creating a light, dynamic and efficient organizational structure.

PR & PRESS OFFICE
G.A.R.B.O. Creates a relationship with all the relevant media, communicating and promoting the client’s business with press releases, newsletters and with the support of the most popular social networks. It keeps track of feed backs and manages public relations through a consistent and consolidated contact network, with the aim of enhancing the brand’s value.

STRATEGIC CONSULTING FOR THE BRAND'S IMAGE AND COMMUNICATION
G.A.R.B.O. locates the product’s positioning, defines its communication strategy and supports the client in the creation of the marketing plan. Through the studio, the client is assured to have an outsourced pr/events/communication office and a numerous staff that works daily to develop the project’s activities or to strengthen its brand.

EVENTS & LOCATION MANAGEMENT
G.A.R.B.O. is specialized in organizing different natured events and in the start up of service activities such as hotels, restaurants, clubs or concept stores. The studio takes care of the location research for photo shootings for catalogues or articles, offering as first instance its own private, luminous and versatile space.

SOUND DESIGN
G.A.R.B.O. offers a specialized service of musical consulting and sound design, through the activities of musical research, production and post production. This makes possible the creation of original music studied and composed specifically for the client (ideal for events, fashion shows, public environments and websites).

SHOW ROOM ACTIVITY
G.A.R.B.O.’s headquarters are also available to serve as a fashion or design show room.

G.A.R.B.O. is located in Milan’s historical neighborhood called “Porta Romana”. The early 900’s building was originally an umbrella manufacturing industrial space. The restyling activity was developed with the goal of recuperating the original architectural traits of the time, such as the pavement and the window and door decorations. The location unfolds on two different levels: the top floor hosts the office, the show room and event space and a large room available for presentations and photo shootings. The lower floor is entirely dedicated to exhibition space.

A special thanks to:
Veralton (www.veralton.altervista.org)
Areapavimenti (www.areapavimenti.com)
and our photographer mAX Villani.

Via Vignola 6

20136 Milano
MM3 Porta Romana - Crocetta, tram n.24 - 29/30 - 9, bus n.90/91

tel. +39 02 87395356
fax +39 02 87393512
info@garbo.biz
press@garbo.biz
events@garbo.biz

graphic design: Luca Crescenzi
web design: Blend

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