THAILAND'S SLOW HAND DESIGN 2025 AND FRONT 100
CUTIE THAI: PLAISIR D'AMOUR
The Department of International Trade Promotion (DITP) presented the Slow Hand Design Exhibition 2025, an exclusive showcase of Thai creativity, during Milan Design Week 2025.
This year, the exhibition took on a new dimension thanks to a special collaboration with the Thailand Creative Culture Agency (THACCA) for the launch of the groundbreaking initiative, FRONT100.
Under the theme cutie Thai: Plaisir d'Amour, the exhibition explored the pursuit of happiness in an era marked by global uncertainty. As conflicts between nations continue to shape the world and environmental crises intensify, people are increasingly seeking joy, comfort, and new beginnings.
This presentation was designed for a global audience eager to embrace spontaneity and find serenity amid the chaos of everyday life, offering a delightful escape into the playful and colorful world of Thai art.
The following is a curated selection of artworks presented during the event!
HED24 Lamp Collection by Spirulina Society
Inspired by the fascinating shapes of mushroom fruiting bodies, Spirulina Society’s modular table lamp collection celebrates the diversity of nature. Available in three sizes—S, M, and L—each lamp replicates the forms and hues of mushroom species native to Thailand.
Crayons from Food by Lukyang
Lukyang crayons are a vibrant ode to Thailand’s culinary heritage. Made from natural ingredients such as chili, pandan leaves, pumpkin, and ginger, these pencils capture the essence of Thai cuisine in every stroke. Their design—inspired by the vivid colors of Thai dishes and the artistry of molecular gastronomy—blends tradition with modernity, offering a creative tool that is as culturally rich as it is playful.
Gerrit by Dots x Romanee
The Gerrit Chair is a masterpiece of bent veneered wood, blending form and function for maximum comfort. Its meticulous craftsmanship and balanced design make it a perfect fit for any space.
Pitak Style
Using bamboo, rattan, and silk, Pitak Style celebrates the weaving traditions of Ban Muang Noi. Each modular piece is a fusion of local craftsmanship and contemporary design.
BoaBoa by Kitt.Ta.Khon
The BoaBoa Chair is a vibrant exploration of color and culture, featuring over 10 unique color combinations on a single piece. Inspired by the intricate craftsmanship of traditional dance costumes from Thailand’s Loei province, this chair captures the essence of Thai heritage in a design that is both simple and captivating.
Scapa Chanterelle by Sonite
Sonite transforms industrial waste into striking side tables, proving that sustainability and beauty can coexist. Using recycled buttons, rice husks, and ocean plastic, each piece represents a step toward a greener future.
