Sarah jessica parker x glow25

Glow25 appoints Sarah Jessica Parker as Chief Creative Officer

Glow25 has announced a long-term international partnership with Sarah Jessica Parker, who joins the brand as Chief Creative Officer. In her new role, Parker will contribute to the brand’s creative direction, campaign development and product innovation.

Founded in Berlin in 2021, Glow25 is a pro-aging brand built on science, self-care rituals and the belief that time doesn’t diminish value, it creates it.

The collaboration launches with the glow manifesto and the first global campaign, Nothing to Hide - a cultural statement that reframes beauty as an expression of experience, self-confidence and personal growth. For Glow25, aging is not something to resist, but a transformation to be embraced.